I'm a Creative Director and designer. For over a decade I've shaped identities, 
visual systems, and narrative-driven work for brands, institutions, and product teams.

Approach:

Most of my work begins long before it looks like design. It starts with questions. With research. With pulling things apart to understand why they exist and whether they should. I'm interested in structure, in systems, and in the decisions that quietly shape outcomes. The finished piece matters, but the thinking behind it is the work.

That approach has held up across agency, in-house, freelance, and education, where I learned to give and take honest critique, work under pressure, and build things that survive real conditions.

Selected clients & collaborators:

Steven Michael Hampton, YMY Ventures, BridgePrep Academy, Raymond Paultre, Wyncode
Additional brand and product work under NDA, available on request.

What I do:

Creative and Art Direction. Brand Strategy and Identity Systems.
Design Systems and Guidelines.
Campaign Concepting. Illustration. Packaging. Photography.

Based in Nashville, remote-friendly. Open to Creative Director and Art Director roles, plus select freelance. Résumé available on request: TheGisselleRey@gmail.com